The day is gone when having a digital existence was not that important, but in today’s world of competition, it’s a must. Kentico CMS is a powerful business platform designed to help in getting better search engine rankings. With its built-in SEO tools and flexible features, Kentico makes it easier to boost the visibility of your website and attract organic traffic while giving better experience to users. The simple and effective ways to do this are described in the following guide.
1. Clean and Descriptive URLs
Kentico provides you with the functionality of creating clean and descriptive URLs that are easy to read and remember. Use short keywords in your URLs rather than long character strings and do not use random ones.
Example:
✔www.yourwebsite.com/marketing-tips
✘ www.yourwebsite.com/page?id=123
2. Meta Titles and Descriptions
Meta titles and descriptions play a huge role in getting clicks from the search results. Kentico easily allows you to add or edit these for each page.
Meta Title Tips:
- Use 60 characters or less
- Your primary keyword should be in there
Meta Description Tips
- Write between 150-160 characters
- Use keywords naturally with a call-to-action like “Learn More” or “Explore Now”
3. Add Alt Text to Images
Alt text, or alternative text, makes your website accessible to everyone and makes it easier for search engines to understand your content. Kentico makes adding alt text to images very easy. Describe each image clearly, and include keywords when appropriate.
Example:
Alt text for an image of a laptop
“Modern laptop on a wooden desk used for digital marketing.”
4. Speed Up Your Page
Fast-loading sites rank higher on search and keep visitors happy. Use the tools provided by Kentico to:
- Reduce CSS and JavaScript files.
- Cache pages for faster page loading.
- Optimize and compress images through TinyPNG
5. Structured Data
Structured data or schema markup can help search engines better understand your site. Kentico can add schema to highlight important content, like reviews, events, or FAQs. This can make your website appear in the richer search results with more information.
6. Mobile-Friendliness
More and more, people use mobile devices, and therefore, your website needs to work on every screen size. Kentico tools for responsive design will ensure your site looks great on both phones, tablets, and desktops. Use Google’s Mobile-Friendly Test and repair any issues.
7. Create and Submit an XML Sitemap
An XML sitemap informs the search engines about all the pages on your site. You can also easily create a sitemap in Kentico. You can then submit the file to Google Search Console and Bing Webmaster Tools to make crawling and indexing of your site much faster.
8. Performance and Analytics Tracking
Kentico integrates tools like Google Analytics, thereby allowing you to monitor how well your site is performing. This includes metrics such as the bounce rate, session time, and organic traffic. Tracking these metrics regularly lets you know areas that may need improvement.
Conclusion
Optimizing your website by using Kentico for the best SEO is not a chore at all. This is what you do to make a better, higher ranked website that attracts more visitors by providing a good user experience. Take the first step now and begin harnessing Kentico’s full potential in regards to its features about SEO.
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