Kentico Xperience is a robust Digital Experience Platform (DXP) that integrates content management, digital marketing, eCommerce, and customer data into one system. It can be used by any size organization, small or large, wanting to improve customer experiences, automate workflow, and stimulate online business.
One of the most powerful aspects of Kentico is that it is designed with a modular architecture. It has an immense number of pre-configured modules and can support custom modules, which implies that you can more easily customize the platform for particular business goals.
If you are a developer who requires extensibility or a marketer who wants solid tools, the following are the best Kentico modules to add to your project:
1. Content Management Module
The core of any website is content. Kentico’s Content Management Module offers content developers and editors easy tools to get ready, arrange, and publish content without the technical prerequisite skills. The most important functions are:
- Worldwide reach in multiple languages
- Content staging and versioning
- Flexible workflows and roles
- Handling media files and inline editing
The module supports your team to deliver consistent, timely, and brand-conscious content effortlessly.
2. Online Marketing Module
The modern cyber world demands a personalized user experience, which Kentico provides through its Marketing Automation features. Online Marketing Module possesses the following features:
- Real-time personalization
- A/B and multivariate testing
- Campaign and email automation
- Lead scoring and segmentation
By using these features, marketers can design campaigns on the basis of user behavior and interest, enhancing engagement and conversions.
3. eCommerce Module
The eCommerce module is suitable for business houses selling physical or digital goods. It has the following features:
- Product catalog and inventory control
- Multi-language and multi-currency support
- Discount coupons, tax regulations
- Secure payment gateway integration
- Order shipping rules and tracking
It has all that is needed to run a scalable, productive online shop and evolve according to the needs of various international markets.
4. Workflow and Versioning Module
Control is most critical in content-heavy environments. With the Workflow and Versioning module, teams are able to:
- Set approval workflows by roles
- Have content reviewed editorially and legally
- Have content logs with roll-back capability
- Collaborate on advanced content hierarchies
- This is especially useful for large organizations with hierarchical content strategies and compliance needs.
5. Forms Module
Collection of data becomes a breeze using Kentico’s Forms module. Its drag-and-drop functionality lets you:
- Construct surveys, contact forms, and applications
- Launch automated responses or actions when forms are submitted
- Store data safely for analysis or CRM sync
- Implement conditional logic to enhance UX
- You don’t have to depend on third-party form builders, so it is also convenient and safe.
6. Media Library Module
This module makes digital asset management easy. It accommodates:
- Centralized media storage
- Organization of files and folders in categories
- Automatic thumbnail creation and image resizing
- Access control and usage tracking
- Most suitable for marketing teams and creative teams with huge volumes of images.
7. Membership and Security Module
Security and access are essential to any contemporary site. This module makes it possible:
- Secure login and registration of users
- Role-based access control
- Single sign-on (SSO) integration
- Password recovery and two-factor authentication
It provides only legitimate users with access to sensitive sections, safeguarding site integrity and also user data.
8. Custom Modules and API Integration
- Each business is unique, and Kentico flexibility stands best here. Developers can:
Create custom modules via Kentico’s SDK
Enhance existing features - Integrate third-party platforms such as CRMs, ERPs, and analytics platforms
- Utilize REST, GraphQL, or Kentico’s native APIs
This aids businesses in creating customized solutions without sacrificing scalability or maintainability.
9. Analytics and Reporting Module
Data-driven decision-making forms the crux of growth. The module provides:
Visitor tracking and behavior analysis
- Goal conversion tracking
- Campaign metrics
- Funnel visualization tools
With integrated reports, you are able to make intelligent decisions and improve site performance without having to utilize other tools.
10. Lead Scoring and Contact Management
Your audience might be volatile, but you don’t have to be. Kentico’s contact management system gives you:
360-degree view of users
- Segmentation and interaction history
- Behavior-based real-time lead scoring
- Integration with marketing automation processes
- This enables better personalization and more lead conversion opportunities.
Conclusion
Kentico Xperience’s module-based structure offers unparalleled flexibility and functionality to enable companies to create scalable, secure, and feature-rich digital experiences. Whether content, marketing, eCommerce, or analytics is at the top of your agenda, these Kentico modules offer the capabilities you require to thrive in today’s fast-paced digital world.
By choosing the appropriate set of Best Kentico modules, you can provide a seamless development process, effective marketing process, and website that provides performance as well as results.
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