Why Select PrestaShop for B2B?
PrestaShop’s modular framework is a natural fit for wholesale and the B2B marketplace, with all the customization (pricing, quotes, and account) that is required for business-to-business sales.
1. Required Tools for B2B
Customer Groups & Trade Accounts
You can define groups such as wholesalers, resellers, and segmented customers and provide specific pricing, catalog access, and shipping methods.
Tiered Pricing and Volume Pricing
Encourage customers to order in bulk with tier pricing (unit prices decrease as the order quantity rises).
Quotation and Negotiation Module
Allow buyers to identify products, request quotes, review terms, and submit orders via the PrestaShop backend.
Private Catalogs & Exclusive Access
You can define a set of products or prices that can only be seen by specific business clients, while hiding it from an everyday retail user.
Custom Payment & Billing Terms
Allow wire, purchase orders, net- terms (e.g. Net 30), or invoicing that you would typically have in B2B transactions.
2. Effective B2B Strategies
Streamline Bulk Ordering
Use quick order forms and CSV uploads or let customers re-order past purchases with a click of a button.
Customize Pricing and Offers
Use a tool like your CRM or ERP to sync negotiated prices with your customers and their pricing tied to contracts, with contract-level pricing across numerous channels.
Self-Service Portals
Allow B2B buyers to manage orders, invoices, and account details without having to contact support.
Integrate with ERP and CRM
With the use of tools like Odoo or Quickbooks, you can automate the sync of order, inventory, and invoices by integrating with PrestaShop.
Automate Invoicing and Taxes
Generate branded invoices automatically and properly apply taxes or exemptions based on customer type or customer location.
3. Recommended Modules and Integrations
- B2B Manager Modules: Handle tiers, quotes, login-based pricing
- CSV/Advanced Order Forms: Bulk SKU import for easy ordering
- Private Catalog Tools: Set product visibility and access
- ERP Connectors: Sync business systems, like Odoo/Quickbooks
- Invoice Scheduler & Reminder: Automate billing and payment follow ups.
4. Improve the B2B experience
• Use Wholesale friendly themes
Pick themes that are compatible to desktop and tablet, quick navigation, and easy catalog viewing.
• Display proper Pricing / Shipping
Always display the correct pricing based on volume, and have correct shipping rates to avoid surprises.
• Provide B2B Support
Implement chat tags or specifically assign account representatives for business customer communications.
5. Security & Performance
• Keep Customer Data Safe
Implement SSL encryption, passwords, and optional two-factor authorization for business accounts.
• Keep Store Fast
Implementing caching, a CDN, and an optimized install for heavy catalogs will help with load time.
• Follow Tax Laws
Apply taxes (VAT, GST) or automate exemptions based on business customer status or region.
Why Work with E Edge Technology?
E Edge Technology focuses solely on PrestaShop B2B development services. We provide:
- Setting up Trade Accounts and Tiered Pricing, or quotation functionalities
- Setting up secure payment processing and invoicing
- Designing mobile responsive wholesale stores
- Integrating ERP/CRM systems for a seamless backend process
- Performance, security and compliance
E Edge Technology has over 10 years in eCommerce and CMS services. We create PrestaShop stores that fulfil your company’s needs, and provide results as your business scales.
Conclusion
PrestaShop can be more than just a basic eCommerce platform—it can become a fully-provisioned, professional B2B option that specifically assists wholesalers, manufacturers, and distributors. With the appropriate plan, PrestaShop can facilitate advanced business functions like account-based pricing, quote management, catalog restrictions, and offered payment terms.
With a variety of exceptionally powerful B2B modules, as well as modules with features like tiered levels of pricing, customer segmentation, and integration with an ERP/CRM, you have the ability to deliver a comprehensive and effective online buying experience that represents, albeit without the cumbersome nature of physical transactions, the complexity of B2B. Whether you have hundreds or thousands of SKUs, offer a negotiation price, or work with back-office systems, PrestaShop is compliant to grow with. It grows with you; that’s the beauty of it.
In order to take advantage of PrestaShop to service your wholesale or B2B objectives, it’s important to engage a team that understands key technical and strategic aspects of eCommerce.
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