In the competitive eCommerce landscape, just having a WooCommerce store isn’t enough. You need a consistent and targeted way to stay connected with your customers. Enter: email marketing.
But it’s more than just sending an email newsletter; it’s about cultivating genuine relationships with your audience, enticing repeat purchases, and delivering personalized experiences. Email is still one of the most consistent, high-ROI tools, and the best part for WooCommerce store owners is that it can be an entirely waiving source of income.
You’ve made the right choice in potentially overwhelming yourself, trying to master Email Marketing through this guide. We will discuss the best tools and strategies to help you master email marketing with WooCommerce, and most importantly how to implement each effectively to grow your store.
The Importance of Email Marketing for WooCommerce Stores
Social media and paid ads are good, but email marketing is something else entirely. It is a personal, measurable, and inexpensive way to interact with your customers. Not to mention, an email list is a real asset that you own as opposed to rental followers that you need to keep renting.
Here’s why email marketing should be a core component of your WooCommerce plans:
- Higher ROI – Email has a higher ROI period compared to other digital media.
- Retention – Email helps you retain customers with relevant communication and turn one-time buyers into loyal repeat customers.
- Control – You control the content, timing and delivery of every message. You send the message when you want, not when an algorithm decides to show your post to your “followers.”
- Works well for automation – Use automation to set up ongoing campaigns, such as abandoned cart emails, welcome flows and post-purchase flows, which may run in the background while you spend time growing your store.
Best Email Marketing Tools for WooCommerce
It’s important to pick the right platform. The tools below seamlessly integrate into WooCommerce as well as being tailored to the needs of an eCommerce store:
Mailchimp
A flexible solution in that it is relatively easy for beginners, comes with lots of templates, automated workflows, and segmentation options. The most recognizable email marketing provider because of its drag-and-drop email builder and ease of integration into WooCommerce.
Klaviyo
Well-liked in eCommerce by brands that are focused on growth, Klaviyo offers you the ability to segment audiences, use predictive analytics, and perform advanced personalization and automation in real time with customer data.
MailPoet
Built with WordPress in mind, MailPoet allows you to send marketing emails, newsletters, and transactional messages from your WooCommerce dashboard, without the need for a third-party platform.
Sendinblue
Complete with email, SMS, and chat, Sendinblue has all the communication provided by a single tool. A great tool for WooCommerce users that want marketing automation along with transactional campaigns, so that you can use one platform for everything.
AutomateWoo
For those looking for easy-to-use automation in WooCommerce without a steep learning curve, AutomateWoo is the plugin for you. AutomateWoo offers cart recovery, review requests, and advanced automation workflows in WooCommerce without ever leaving your WooCommerce dashboard.
Effective Ways to Improve Email Marketing Performance
1. Abandoned Cart Recovery
Everyday consumers fill their shopping cart, but never process to checkout. A gentle, non-aggressive reminder, especially when communicated within a short time, or with some urgency can recover a high amount of sales.
2. A Welcome Email Series
Your welcome email sets the example of the entire customer relationship. Set up a short series of welcome emails that outlines your brand, features popular products, and creates a shopping incentive.
3. Post Purchase Emails
After someone has purchased from you; don’t let the conversation die. Share order follow-ups, feedback, and reviews, and suggest other products for them to return to.
4. Personalized Product Suggestions
Use customer data such as previous purchases or browsing history to personalize your email suggestions. Personalized emails will improve your click to opens and average order value.
5. Re-Engagement Campaigns
If subscribers have stopped opening your emails, don’t give up on them. Create a re-engagement email with an enticing offer or new arrivals.
6. Seasonal and Promotional Campaigns
Email plan and schedule for key sales dates, holiday promotions, or product launches. Use countdown reminders and exclusive offers to create urgency to drive conversions!
Email Marketing Best Practices for WooCommerce
To make the best practice of email marketing for WooCommerce, follow these practices:
Segment Your List: do not treat all customers the same. Segment them by purchase behavior, how far they were from a purchase, location, interest, or engagement.
Design Mobile First: Most emails are opened on a smart phone. Make sure your design is mobile responsive and direct to read on smaller screens.
Write Eye Catching Subject Lines: if your subject line does not grab attention, the email will not be opened. Play with ideas to see which ones get engagement as the tone matters.
Use Clear Call to Action: assist your readers in what to do next with direct action call to action. Make the next steps clear for the reader.
Test and Optimize: typically, I will A/B test every subject line, send time, or layout I use. Learning what works will also help improve effectiveness down the road.
Track Metrics: Measure open rates, click throughs, conversions, and unsubscribers. These metrics define success and what is at a low and needs succeeding.
Be Legal: Always make sure there is an unsubscribe link, get permission to email, and show your legal compliance to regulations like GDPR and CAN-SPAM.
Email Marketing Success for WooCommerce Stores.
At Edge Technology, we know that email marketing isn’t just about sending emails — it’s about creating an ecosystem that achieves measurable impacts.
We can help you implement and manage an entire email marketing program for your WooCommerce store regardless of size, product, or type of business. Automation, segmentation, creative strategy, and analytics are just a few of the things we take care of so you can concentrate on running your business.
What we offer:
- End-to-end email marketing setup and planning
- WooCommerce integration with platforms like Klaviyo, Mailchimp, and the others.
- Customized automations including cart recovery, onboarding, and post-purchase.
- Audience segmentation for personalized email campaigns.
- Ongoing campaign management and performance reporting.
If you are ready to increase sales, improve retention, and turn your email list into a revenue-generating machine, we can help.
Get in touch today and let us build, develop, and implement a high-performance WooCommerce email marketing solution tailored to your business.
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